R&R Partners ad agency hired me to write the lyrics, compose the music and sing a series of radio spots for Circus Circus Hotel and Casinos. It was truly the pursuit of high art: create ads that sound like they’re recorded by a dude of questionable intelligence, sobriety and musical talent. Oh, and make the sound quality really crappy. But do it all in a way that’s annoyingly melodic, so that people will hate themselves for not being able to get the chorus out of their heads. The creative director said to me, “You’d be perfect for this.” I took that as a compliment. Please endure these samples from the campaign. If you can’t stand them, I’ll take that as a compliment, too.