National Mining Association; national TV spot

Ad agency R&R Partners produced a series of animated TV spots for the National Mining Association, using this cute elliptical-headed miner as the main character. They wanted the music to be simple and a perfect match to this animated world. Easier said than done. I wrote the parts for solo clarinet and hired the inimitable woodwind master Dan Higgins, who added subtle nuances that brought it to life. :15